As a young man, I learned how to make money online,
initially to pay off my mother’s debt. I’ve used these same skills to create a
lifestyle that many dream about, flying 96 times just this past year; living in
such places as Johannesburg, Shanghai, Thailand and now Mexico, and speaking on
stages all over the world. All because I’ve learned how to make a full-time
income in my spare time with affiliate marketing.
I believe affiliate marketing is the easiest way to build a
business online, because you don’t have to make your own product, nor build
your own audience of people who want your product. Rather, find a product that
already has a proven track record that already sells, and market that product.
1. Find a product you can promote.
To begin, find a product you can promote as an affiliate. I
prefer information products over physical products, because there is no
production overhead or fulfillment cost, resulting in higher commissions for
you.
People buy information products for one of two reasons: in
order to pursue a passion or solve a problem. Products that solve problems,
what I like to call pain products, tend to be the most lucrative, because
people are trying to solve a problem that is most likely affecting their
well-being. One of the first products I promoted was "vertical leap"
training to teach people how to jump higher in basketball. Then I started
promoting potty training and erectile dysfunction products. Dog training is
another lucrative market. Today, I’m in the business education niche, flying
around the world teaching others how to start an affiliate marketing business
themselves.
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1. Find your audience.
Next, define your audience. Determine who would buy this
product and the pain it would solve. A great way to do market research is to
look at the media kits of magazines and publications. For example, if you are
selling a potty training product, the media kit for a parenting magazine will
tell you the demographics of its audience. You can use that information to
market to the very same audience. Another place to do research is in online
forums your target audience frequents. Read through the forum’s questions and
answers to to get more information for your market research.
2. Send your traffic to a landing page.
Once you’ve defined your audience, then find a way to reach
them. There are many ways to reach out to your target audience. Two good
methods are through YouTube and paid advertising using Facebook. For instance,
you can use Facebook ads and Facebook Audience Insights to directly target moms
with toddlers and run ads to them.
In your ad, address the problem your audience is trying to
solve, such as, in this case, potty training, and offer a video of your
solution. Carefully select an image for your ad that attracts your audience’s
attention. From my experience with potty training, images of baby butts work!
Always collect your audience’s emails, so you can sell to them again and again.
To do this, send your audience to a landing page, before redirecting them to
the product’s sales page.
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In return for giving you their email, offer your audience
what is referred to as an "ethical bribe," a free giveaway, such as a
video which, to further this case study, shows you how to potty train your
child in 30 days or less. The free video
can basically be on the main sales page for that particular product.
4. Monitor your numbers.
Essentially, all that remains is for you to monitor your
numbers. For every dollar you spend, you want to get at least a dollar and ten
cents in return.
Run your ad to various segments of your target audience, all
the while measuring which audience responds best. For example, if you determine
the age range of mothers with toddlers as 25 to 40, you can then segment that
list into two age groups, 25-32 and 33-40. Use your data to narrow your focus
to the age group that responds best.
You can then further segment that list, and so on, until you
end up with a target audience that is highly responsive to your offer. The more
targeted the audience, the relatively cheaper the ads and the more money you
make on the other end. You can also split test the ads themselves, once you
have a responsive audience.
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Keep a spreadsheet of how much you’re spending on ads, how
many email addresses you collect as a result, and how many of those emails
convert. Once you get a handle on how much money it costs you to make a sale,
the cost per customer, all that remains is to scale.
Know that, if you can make two dollars for every dollar you
spend, you can make $40,000 by spending $20,000. At the same time, you're building an email
list for that audience, to which you can sell more related products.
The process of making a full-time living as an affiliate
marketer is simple, but it’s not easy.
Most people are not willing to invest the hours to perfect each one
these steps for maximum returns. Rather than do the hard work, they will switch
products midstream, or get distracted by a shiny object promising to make them
more money in less time. What they fail to realize is that even the shiny
object that looks so good on the sales page takes work to turn into a profit.
Rather, develop clarity as to how much money you want to
make. And then focus on the path to get you there.
NOTE, if others are profiting from the product you’re
selling, you can, too. Stay the course until you are profitable. Dial into your
target market, either through content marketing, paid advertising or a
combination of both. Collect your audience’s email addresses, cross-sell them
related products and keep track of your numbers. Once you can turn one dollar
into two, do it all day long, and soon, you too will be making a full-time
income in your spare time.
LOVE YOU…..
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